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      中國文化產業網>工藝美術>工美資訊>

      工美資訊

      長假將至 我國旅游人次或將接近8億

      2019-09-26    來源:北京商報    編輯:邱娟

      距離國慶小長假還有不到一周的時間,各地旅游企業、景區、相關住宿等設施已提前開始籌謀,應對即將來臨的旅游高峰期。9月25日,文旅部官方微信公眾號發布了“十一”假期旅游市場關鍵詞。根據業界預測,今年“十一”假期期間,我國旅游人次或將接近8億。此外,北京商報記者也從多家OTA、旅行社、景區、民宿企業處獲悉,各家旅游企業已采取相關“迎戰”策略。

      攜程根據過往的變化趨勢,在最新發布的《2019國慶旅游趨勢預測報告》中預測,今年我國國慶旅游人次有望達到8億。而且,由于今年“十一”黃金周放假7天,且大部分單位從周二(10月1日)開始放假,因此,會有不少游客選擇拼假出游,長線游受到熱捧。報告也顯示,近三成游客選擇7-10天的旅行,此外,31%的游客選擇4-6天的旅行。

      從多家OTA提供的預訂情況看,出境游產品目前占比超過了60%。在目的地上,除了以往日本、泰國等長期受到中國游客歡迎的目的地,美國、澳大利亞等長線線路也成為不少游客的選擇。驢媽媽發布的《2019國慶出游趨勢報告》顯示,美國、土耳其、俄羅斯、澳大利亞、西班牙等均上榜最受中國游客青睞的出境游目的地。

      國內游方面,出游意愿也明顯超過去年同期,從目前報名最熱門的跟團游目的地來看,蘭州、西寧、烏魯木齊等地旅游需求集中。馬蜂窩提供的“十一”自由行預訂情況顯示,今年國慶假期期間,自駕游預訂火熱。馬蜂窩旅游研究中心負責人馮饒表示,“十一”正值許多目的地秋景上線,氣溫十分適宜,貴州、新疆、皖南等均受到自駕游客的青睞。在民宿預訂方面,途家大數據顯示,截至9月24日,今年“十一”期間民宿預訂量同比增長超100%,這其中一居室和兩居室最受歡迎,訂單量超80%。

      為應對出游人數的增多,多家OTA企業制定了服務保障、應急處理、售后等方面的響應預案。多地景區還趕在假期之前宣布了門票降價或免費措施,以此在 “十一”長假攬客。

      據悉,目前包括長沙、浙江、山東、蘭州、河南等多個省市均出臺了景區門票降價措施,例如,長沙靖港古鎮景區門票就將之前的78元/人次下調至65元/人次,而長沙光明蝴蝶文化主題公園門票也由之前的50元/人次下調至40元/人次。河南省旅游局規劃發展處相關負責人石云表示,景區門票下調將倒逼景區提供更優質的旅游服務體驗,除了讓游客到一個地方觀賞景觀以外,還要有深度的體驗或者進行消費,拉長旅游產業鏈條,這也是將來的一個趨勢。驢媽媽旅游網品牌發展部負責人李秋妍表示,隨著旅游消費的不斷提升,游客也越來越注重旅游品質,而這將成為各家旅游企業改進的方向。(記者 關子辰)


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