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      中國文化產業網>深圳文博會>新聞聚焦>

      新聞聚焦

      第十五屆深圳文博會開幕,豫游紀“藝術絹盒”成全場焦點

      2019-05-21    來源:中國文化產業網整理    編輯:邱娟

      熱烈絢麗的色彩,濃厚中國風格的原創繪畫,琳瑯滿目的產品,四海瑞獸、中國年畫等吉祥寓意的桌旗懸掛形式,來自2號館河南文化品牌豫游紀的一座“藝術絹盒”讓人眼前一亮,仿佛走進中國傳統文化一幅精致的畫里,將傳統文化的衍生品進行充分展示,讓人可視、可感、可體驗,駐足觀賞的人絡繹不絕。

      “藝術絹盒”極具設計的風格獨樹一幟,外部布滿了從傳統年畫和神話傳說中衍生出來的原創設計圖案,內部則是一排排文創產品的陳列,將傳統文化的衍生品進行充分展示,駐足欣賞詢問的游客絡繹不絕。

      場館內游客摩肩接踵,場館外墻也成為了眾多游客合影留念的打卡地,毯枕、頸枕、水杯、裝飾掛畫、琺瑯飾品、手機殼等百余類產品,中國風的設計,美好的福運寓意,吸引很多游客咨詢購買。

      據現場工作人員介紹,這是豫游紀第二次參展,2018年的深圳文博會,豫游紀“文化魔方”從全場2008家參評企業中脫穎而出,榮膺第十四屆文博會最佳展示獎,成為文博會舉辦以來河南唯一一家獲此殊榮的企業。

      今年,豫游紀帶著絢麗的傳統文化創意衍生產品盛裝參展,再次驚艷亮相文博會,“我們想用藝術絹盒的概念來啟發、探討關于中國文化產業發展的思考,諸如傳統如何現代化?文化如何賦能?產業未來何處去……”。

      豫游紀以文化賦能產品——集中深挖中國傳統文化價值、打造中國“喜”、“?!?、“好運”等IP文化產品,從中國傳統吉祥符號中汲取創作靈感,挖掘“福運”“吉祥”等傳統文化美好的寓意,打造出形象生動、色澤明麗、工藝精湛、寓意豐富的產品,打造極具東方設計的潮范中國禮。在展會現場,豫游紀展示了傾力打造的幸繪中國系列叢書,運用中國傳統文化元素,原創設計插畫,色彩明亮溫暖,文字簡單有趣味,更貼近孩子的生活和閱讀習慣;

      繪本《尋年》介紹傳統門神年畫、窗花、新年祝福吉祥話,講述中國“年”的傳統習俗和文化;《巧神》以中國上古神獸為創作原型進行延展性設計,選取美好寓意的瑞獸,通過版畫、粉彩等不同的繪畫手法展示出瑞獸不同的精神樣貌;《意紋》講述吉祥福運紋樣、《嘉禮》展示精致傳統服飾;中國五千年源遠流長的文化,就這樣經由這套繪本走了出來,通過閱讀讓孩子身邊充滿中國味道,讓孩子全面感受中國傳統文化的美。

      豫游紀開拓了一條“取之傳統,用之當代”的文化傳承之路,以文創衍生品為載體,將傳統文化、傳統美學與現代生活完美融合,通過原創的繪畫和設計,讓產品更貼合現代人的審美理念和生活方式,讓大眾在生活中感悟傳統文化的美好。


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